The European international exhibition service company Beijing office introduces, Germany‘s international exposition in a variety of forms, colourful, some comprehensive large exposition, such as every spring at the hannover messe; But more is a professional exhibition, also has the stress between regions, such as Frankfurt on consumer goods fair.

Cologne emphasis on home, carpenter, hardware, etc.; Berlin exposition at the agricultural expo "green week", international tourism exhibition, overseas import expo and international communication exhibition is the world famous; Munich emphasis on building materials. In these world-famous exposition that has come from Chinese exhibitors from.

According to the company‘s export objectives, choosing appropriate exhibition is the premise of success. Mr. Penggang said " Choose the exhibition shall seek products as target market that careful. Our company mainly export electronic instruments. In koln electronics was very professional is to mouth. Considering the small company, only rent 3*3m booth. But material and sample can‘t take less. Move-in also use some of idea."  

Therefore, as far as possible in advance about the exhibition material, is to make the right choice the reliable guarantee. The exposition of the material can be to the host institution or countries cci claim, industry magazines and the Internet are also introduced in detail. The domestic correlation industry chamber of commerce or your big customer general can also provide the industry has the world influence of professional exhibition.

 

The European international exhibition service company based on many years of experience ZuZhan remind Chinese exhibitors, the German business planning is well known around the world, all plan to do in a year ago. The spokesman said: "China‘s CanZhanTuan general plan to do more later, plus other reasons, exhibition news arrived at each other, already too late."

 

"Sure appropriate can pin portfolio of products" is the important step of success. According to the colon appliances exhibition center statistics, to Germany exhibition customers 72% for new products, so don‘t show obsolete product. In order to ensure that products "appropriate can pin", the former market research is very important.

 

China to Germany in the enterprises of the exhibition, there exists the problem of insufficient data preparation. The European international exhibition service company Beijing office said: some manufacturers to product introduction only in a few words, and not the foreign language translation, the sorting data work on the organization party, organization party again translation work on the foreign company‘s Beijing office.

In this way, "the first is the delay time, namely again, the foreign office translation personnel is not each professional are proficient, hard to avoid in the process of translation can‘t completely express the intention of the manufacturers.

In addition, the Chinese manufacturer is much don‘t pay attention to introduce material of paper, give a person and the informal impression. Therefore, this exhibition service company expert advice, and all the information should be prepared to Chinese, English, Howard three text version, foreign language text no error, such as Chinese traditional Chinese printing can best, this will convenient from Hong Kong and Taiwan customers.

The publicity materials of paper, printing should try to be elegant, format design convenient reading, picture perfect, clear as far as possible. She said: "these material is to the customer‘s first impression. To a large international professional exhibition, exhibition material, publicity planning reflects a company‘s comprehensive quality. Moreover, must prepare enough business card. The personnel should be printed in both English and Chinese business card, quantity to daily 50-100 pages preparation.

 

In the booth design and decorating a respect, to Germany exhibition of Chinese enterprise need to adjust is consistent with the product instead of exhibits practice, changing the product packing exhibition mode, strengthen the company‘s image design.

According to wto exhibition information department of expert introduction, exhibits itself do not tell the whole story, reveal all features, need appropriate chart, data, pictures, models, props, models or commentator and real object, with the aid of decoration, scenery, lighting, audio-visual equipment, information technology, and other means, to illustrate, emphasize and render.

For example, to display products are clothing or backpack, be about to consider to use model shows, or prior to the exhibition organizers contact arrange special performance, causing the buyer interests.

The European international exhibition service company miss liu said, adding, "foreign big companies booth usually spend tens of dollars or more undertakes decorating, match on video, large screen projector, computers, flowers, green plants and small gifts, appear style, grave, warmth, to give visitors impressed."

 

The company existing customers mail invitation letter or by E-mail notice, with important customers meet agreed time, in order to strengthen business relations. China commodity market information network China exhibition information department professional introduction, Chinese exporters in the exhibition should be before consciously invite target customers visit their exhibition booth in Germany, so as to avoid the exhibition own platform swing left out, to the target buyers left deep impression.

The European international exhibition service company also advice, can through the reception group China the German reception mechanism to get in touch with the relevant buyers, and reservation at the exhibition meeting date. "So, trading success rate higher."

 

In the exhibition catalogue and related magazine advertising can improve the awareness of the product amongst the public. Shenzhen YaoKe import and export company experience is: in the German local marketing their products is a good exhibition preparation, can through the German media, can also through the local celebrities do image spokesperson, or in the city the main position establishment billboard, in German consumers mind creating brand. So, product exhibition, to cause the attention of the exhibitors view.