Exhibition industry faces a severe challenge, which is reflected in the following two aspects:
First of all, enterprises face the fierce competition, cost reduction based on the market became a key. According to expert experience, the exhibition organizers market depends on the economic boom conditions. Business, enterprise have relatively loose budget, greatly small exhibition in all joy, but also for luxury exhibition booth, pocket money like inexhaustible. However encountered economic recession, they will have to buy, hang fire, even participate in the exhibition, also dare not stretched out, arranging the site had to roughing. From the general condition look, enterprises in the exhibition expenses is tight, so many enterprises take the DiuZuBaoChe strategy, namely give up small exhibition, concentrate manpower material resources in big exhibition.
Second, other media means of rapid development, making the enterprise has a variety of information relay and contact with the outside world the channel, therefore a certain typical view, since the enterprise through the computer network can transcend time and space limit, contact with anyone, then would not like before not to attend the exhibition shall not, in other words, and the latest electronic media phase of this, from the "market" development of exhibition seems to be behind The Times.
The prospect of exhibition industry exactly how it? This optimism of the personage inside course of study puts forward the strongest argument, this is the exhibition that manufacturers and audience face-to-face, targeted contact and communication. In this people through the conversation, and through the nonverbal communication, mutual understanding, build trust. This kind of exchange is completely because of the person different, targeted, thus it is easy to obtain the result. This is the exhibition irreplaceable advantage. Some high technology product or service special need professional myself to customer explanation and demonstration, participate in the exhibition is especially important.
But the challenge of the above-mentioned two aspects is objective existence, exhibition must actively adapt to these changes, and adopting effective countermeasures, so as to long-term remain invincible. Many experts to discuss, a common opinion is the exhibition position function must redefine, to participate in the exhibition and the enterprise the whole public relations work, enterprise overall image set up and propaganda organically joint up, and to take all kinds of possible measures to reduce the cost. Implement these principles embodied in the first of the booth design and build on the. Booth design should reflect and enhance corporate image, reflecting the spirit of enterprise. The exhibition is no longer sell stall selling goods, it should not be isolated again show the individual product, but take the product as the carrier through the comprehensive means display enterprise whole, its ability, its class. In addition to introducing their own products and marketing, but these methods also include a wide range of information communication, communication, advertising, public relations and consultation, etc. Make the audience in the understanding of products at the same time, also in a certain extent deepened to enterprise impression. Therefore in the booth design and build, around the center, do the following:
Make full use of various possible factors, for example, the formation of the booth, materials, sound, light, color and other packaging products, and constantly to the audience with freshness, stimulate the curiosity, and put them in an interest in booth, and then produce and exhibitor conversation wishes.    
Booth design to stress individual character, at the same time in space and atmosphere on convenient to talk, if can make the person in this both "see a new world" feeling, and as if at home, then ideal.
Booth elements supporting the use of should also help to enhance staff conversations persuasive, make customer moment favor in limited in time and space can be repeatedly confirmed and strengthening, for exhibition after the meeting contact to lay the foundation.
Booth design to consider and during the exhibition enterprise plan of other activities held supporting. More and more big enterprise the exhibition as the topic of public relation activity of the good place, in addition to the exhibition itself beyond, they also during the exhibition held at the same time all kinds of meetings, seminars, performance or conference activities, because during the exhibition audience large quantity and concentration, these activities and exhibition held at the same time, great influence and save expenses. On the other hand the booth to put forward the new requirements. In the final analysis, the enterprise to the attitude also depends on whether the economic cost-effective. So in guarantee effect at the same time, but also is a good JingJiZhang, as far as possible to use new, heavy use of booth materials, study design, reduce unnecessary expenses. In a short, for enterprises, of course, less money and do much better. But this is easier said than done, difficult things up. It needs booth design and build personnel more imaginative and creative and flexibility.
And now there is a tendency, namely large enterprises began to cancel internal exhibition department, and the exhibition the whole design organization entrusted to the exhibition service company or similar advertising company, from booth design to all kinds of form a complete set of activities held by the latter are responsible for planning, organization and implementation. On the one hand to improve the exhibition construction specialization degree, on the other hand also gives the possibility of the enterprise. So concerned advertisement service company in price and time pressure is often a lot of, but may also only then, can effectively promote the process of professional exhibition industry, make its more adapt to the requirements of the market competition.