In the fourth session of the multimedia exhibition, a Thai multimedia exhibitors booth arrangement is bigger, but swing left out in the cold, professional no useful. While adjacent booths of LG computer for several young lady‘s excellent interpretation, performance, material gift order distributed and make the booth kind. Is also participate in the exhibition, the end result is not the same. How can I at the exhibition maximize performance advantages of the company, which made people pay more and more attention.
The exhibition with its unique professional, specific characteristics gradually become international, domestic enterprise directly to the customer, to display their excellent tool. Meanwhile a new etiquette culture comes, already exhibition etiquette. The earliest exhibition etiquette formed in the 40 s a exhibition in Paris, France, and then in the 70 s formed the scale, and gradually to specialization, normalization development, the 80 s and early 90 s, the exhibition etiquette in our country also gradually developed, especially in recent years with the development of the project, our company for exhibition etiquette planning also took seriously more and more.
What is the exhibition etiquette planning
Etiquette planning is through the professional planning company of careful planning, to participate in the exhibition company to provide the most perfect exhibition activities design scheme. It includes hardware booth, booth arrangement, and the fit all kinds of sound, light, electricity effect; Software promotion activities, exhibition etiquette model training and packing and so on, so that the company‘s advantage utmost ground expression comes out. The main purpose of the company to attend the exhibition is nothing but improve the company profile, attract customers, to discuss cooperation, in the customer heart to establish their good brand image. But to achieve the purpose of the premise condition must be: first as many people attracted. Exhibitors are usually put this glorious and arduous task to exhibition etiquette planning company to do. How to do well the exhibition etiquette planning
How to carry on the exhibition etiquette planning, enterprise in wanshang swarm can outshine others?
(a) to understand the exhibition type, enterprise brand, product characteristics, booth style, booth surrounding environment and competition situation;
(2) through the knowledge of the material for the whole activity creative planning. For example to film the effect, the commentary effect, dubbing effect and so on;
(3) according to the exhibition style, choose miss etiquette is the living wave bright type, small and exquisite type or modern performance type model;
(4) according to the choice of model for clothing design, exhibition clothing for novelty and pleasing to the eye, can press creative divided into steady heavy and lively type. In a word can fully show the characteristics of an enterprise.
(5) according to creative will carry on the division of labor model, such as: commentator, actors, display member, receptionist for personnel training.
(6) during the exhibition etiquette planning the company‘s management and miss manners play also to the success of the exhibition has a great influence. The 1996 international auto show held in international exhibition center, the world famous gathers, an unprecedentedly grand occasion, a great success. In a successful back, exhibition etiquette in planning work do not destroy. Benz, BMW, Toyota, mitsubishi, etc famous not only in the booth design, and technical professionals spend a big strength, more in the etiquette planning, personnel selection training, clothing, the choice of the kung fu. When we walked into the exhibition, miss Honda voice clear explanation, let a person gasp in admiration unceasingly; Miss ford live performances, let us forget, elegant booths, elegant lady, more show car brand. The exhibition miss manners and the automobile brand, models, style, characteristic clever confluence, bring out the best in each other, manifests the exhibition etiquette planning fine and have great originality. With the auto show sensation, exhibition etiquette planning more and more attention from people. Exhibition model and exhibition etiquette planning
Mention model, you immediately think of fashion show, fashion models in the garment industry has the important role of all realize. But to the exhibition model of understanding but relatively shallow light. In February last year
COMDEX computer, some friends say, exhibition model is not please several beautiful young lady, standing there hair material? Here only said a bit, beautiful young lady hair material is to the corporate image promotion, but these two are far from enough, just the beautiful young lady is not competent for exhibition etiquette model, exhibition etiquette model will have good public relations quality. Such as: strain capacity, moving voice, fluent interpretation ability, clothing model performance ability, the rich etiquette knowledge, etc. Some enterprises think the company of professional and technical personnel, can deal with, they don‘t need etiquette planning. Actually answer is very simple, that is propaganda and sales are inseparable. Now it has become the fact. An entrepreneur have said: my product eighty percent is propaganda sold, the remaining twenty percent existing warehouse.
Last year, in international exhibition center an international refrigeration exhibition, the United States "TRAE" the company achieved great success, in the "TRAE" unique display design attract. In the background of the beautiful curtain, hanging a huge landscape painting, a symbol of "TRAE" company to improve people‘s living environment and the goal of struggle. In the booth, two beautiful lady with a smile and the guests had a group photo taken, a professional photographer with a imaging camera put this scene into eternity. Within a few days, about 4000 people get themselves and "TRAE" photo of miss. "TRAE" company successful exhibition etiquette planning, at that time was preached Hong Kong.
Good exhibition project at the exhibition can make the company live up, step out of the booth, go to a wider world