To be an ace at the exhibition to attract more visitors came to negotiate, must pay attention to the following:
Booth location choice to choose the appropriate site is an important part of the plan. First must consider is the crowd flow way, understand people in the whole exhibition venue moving direction, and according to the selected booth. For example, usually people flow of the highest place is near the entrance and exit, toilets, lounge and food court, and exhibition hall cylindrical and loading area there are crowds in the flow of potential problems.
If their booth located in the competition next door, exhibitors booths will effectively, the product will be placed in to his place. If during the exhibition to use suspension of the interpretive signs, elevated structure or cover cover etc need to rack high items, you must choose to have enough height location, avoid the influence visibility. In addition collectivize company or enterprise room can also organizes a group to participate in the exhibition, to help them grow momentum, expand the influence; 2 will also can be in the exhibition opened on the ZhuanGuan, show the brand.
Exhibition personnel training usually exhibition personnel will focus on for exhibitor provide material information, but ignored the real purpose of enterprises exhibitors, manuals, gifts and sample is put on the table for visitors to be automatic take out, this not only unable to effectively understand customers and market information, is not the purpose of exhibition. They often ask for lack of skills and miss some important information. To avoid this problem, will be on display in the training and preparation work before. The important thing is to participate in exhibition staff should be willing to to strangers, and understand their needs, will be prepared enterprise prints or delicate small gifts timely sent to the potential customer, to achieve the ultimate goal of marketing.
Pictures and the manual allows visitors to further understand display products outside of the product information. In addition, the exhibitors can also provide in the video tape, model, product display card (clear list telephone number, web site, fax, mail address information), enlarge the propaganda effect.
Most of the exhibition booth creativity and adornment to provide exhibitors ceiling spot, or to prepare ourselves portable lighting system. According to industry survey, lighting can effectively improve the recognition by 30% to 50%. In addition, choose a few, large display pictures, in order to create a strong visual result. Too close or too small pictures are not easy to read, and limit the use of the word propaganda. Will be in the line of sight of the picture above place to start placed, and use bold and grab an eye color, avoid to use easily into the background of the neutral color, so that make platform from remote can dash forward show out. In addition, the exhibitors in the traditional way at the same time, we must stress the innovation design, to attract audience, it depends on the size of the booth to choose the appropriate display products and the products, avoid excessive congestion or empty.
Before the exhibition advertising advertising in the whole process of the exhibition plays an important role, professional exhibition management company think exhibitors must be 3 months before the exhibition, in the professional magazine at least 1 article more advertising reports, then will the report of the manifold send current and potential customer group, and add with information, remind the customer the product will be exhibited in the exhibition, at the same time also can throw in the exhibition organizers provide, with this exhibition company name and your booth number exhibition VIP card. At the same time, now more and more fair and sponsor the cooperation unit provide exhibitors website links, exhibitor can be used to improve the company and its website popularity, or prior agreement during the exhibition business negotiations. Exhibitors can also be published on the web exhibition product pictures or instructions, even the more detailed product information, to improve the exhibition site identification degree.